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Born in Beirut, schooled in Paris, lived and worked in London, Cyprus, Bahrain, Dubai and of course Beirut. Writer, director, adman, former aspiring comedian, occasional cartoonist.

Wrote and directed 3 short films: Bloody Mary Afternoon, Beau Rivage and Ecce Hommos (Cannes Film Festival 2010).

Published several books: Flemme (Editions Tamyras), Chroniques de Beyrouth et d’ailleurs, Non Chérie and Cartoons (Editions Noir et Blanc).

Worked in advertising for over 25 years, first as a writer then as a creative director. Agencies include: BBDO, McCann, JWT and M&C Saatchi.

Directed many commercials as part of Tony Kaye’s roadster of directors in London, then as an independent director between London and Beirut.

Other past work include: columnist at Santé Beauté (a L’Orient-Le Jour publication) and political cartoonist at Libnanews.com.

Started blogging by curiosity and continued by passion. The blog has been visited over two million times from different places around the world: France, the UK and other European countries, the US and Canada, North Africa and the Gulf, Russia and of course Lebanon.

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